Key Features of EDDM

Every Door Direct Mail (EDDM) is an effective and efficient way of marketing your business. It allows you to deliver your business postcards to your potential customers. Here are some of its key features:

It allows you to reach consumers in their homes

With EDDM you can reach an entire neighborhood with a marketing message. Whether it’s announcing grand openings, quick sales, weekend sales, special offers, open houses, promotions or sending coupons, your mail is delivered directly into your consumers’ homes.

It comes in a range of flexible sizes

Every Door Direct Mail postcards come in a range of sizes. Standard sizes are:

Value card (6.5″ x 9″)

Oversized postcards (8.5″ x 11″)

Jumbo postcards (12″ x 6″)

Tri-fold menus (4.25″ x 14″)

It can include different types of messages

With EDDM service, you can include all sorts of messages to lead customers to your business, such as coupons, menus, event calendars, store maps, and much more.

It does not require postage permits

Normally, direct mail campaigns require purchasing an active postal permit. With EDDM, you don’t need a permit. USPS provides special permits to EDDM mailers.

You can do without a mailing list

EDDM uses a “simplified addressing” format that targets local customers by post at a radius of up to 5 miles, instead of printing names and addresses.

You can run both extensive and short-run mailing campaigns

You can create extensive local mailing campaigns with a maximum of 5000 pieces to smaller test mailing campaigns with minimum 200 print pieces.

It is custom designed

Choose a design that best fits your EDDM Marketing needs. Most designs can be edited, including text, color, finish and style.

It is perfect for businesses of any size

EDDM is perfect for a wide range of businesses, including those related to retail, restaurants, auto dealerships, business services, medical professionals, local health clinics and hospitals, dry cleaners, contractors and home services, attorneys, realtors, local arts and community organizers, political campaigns, etc.

It provides affordable marketing

The cost of advertising can be expensive, particularly for a small business. EDDM allows you to save on acquiring mailing lists and postage. All business, whether big or small, can reach potential customers without spending a fortune.