My business is very important to me. I want
my website to appear either on the first or second page of Google Search. At
present, my website’s ranking is not very good. What should I do to ensure that
it appears on the first page?
There are four basic SEO principles that
play a major role in pushing a website up the search engine, allowing it to
rank higher and therefore boost website traffic.
Keywords: When you create your website content, keep in mind the keywords
that people use to search. Build every page around keywords that are most
important to you and your company.
Meta
description: A meta description is a sentence that appears
right below the URL on the search page. It is an important and brief summary
that tells people about that page. It should therefore be engaging and truthful
and prompt people to click and read more.
Image
tags: When you have images in your website, Google
indexing sites need to understand what those images are and when they should be
served up. Therefore, tag your images.
Back links: Back links
have very high importance in SEO. They are incoming hyperlinks from one webpage
to another.
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