Digital Print Technologies Advance Direct Mail Marketing

Print Technology has allowed marketers to leverage direct mail like never before. People thought that print would die out with the dawn of the Web, mainly because it is believed that print is not as flexible as digital communications. But that is not the case at all. Print technologies like QR Codes, augmented reality and many others have transformed the print marketing. They have made printing capable of being interactive and flexible like the Web.

Designers today are relentlessly looking for the next new technique they can use to improvise. With the introduction of new options for toner, liquid toner and varieties of inkjets, they have improvised the techniques of better finishing. They are opening doors to high coverage printing on a wider variety of substrates (base material on which image will be printed).

EP (electro-photographic printing), which is a dry photocopying technique, provides options of printing white on dark substrates, using metallic colors, and a wide variety of glossy, matte and textured coatings that may be printed in-line or added in post-processing. You can opt for custom-formulated colors and extend the color gamut with more than the traditional four color processes that can include light cyan, light magenta, light yellow and grey variations. These options have increased the possibilities with customization and personalization, which in turn have improved the marketing collateral and direct marketing needs.

Ink-jet technology has advanced, and the options have grown to include high resolution printing, custom color formulations and the ability to print on more substrates.

Both EP and Ink-jet technologies have taken the print to the next level of being able to provide completely customized services for direct mail.

Instead of letting your marketing messages gather in an inbox unread with ‘select all’ deleted, you can make use of the highly advanced print technologies to your advantage. There is a digital print option for every direct mail marketing, be it post cards, flyers, letters, self- mailers, business reply cards or anything else that you need to put in the mail.