A professional looking and well-designed website is important to
ensure that your website receives a high amount of traffic and, at the same
time, increases your customer base. If you want to increase the traffic or if
you want people to see your website, using search engine optimization (SEO) is
important. SEO is a technique to improve a website’s visibility and improve the
site’s ranking with search engines. Here are a few tricks to help you make your
web design SEO friendly:
Include social media in
your website’s design: Social media is highly
valued by search engines. When designing your website, include social media
icons like Twitter, Pinterest and Facebook. This will help your website to rank
better in search engines.
Use Javascript sparingly: Do not use Javascript for the whole site’s design. Too much
Javascript on your website may make it difficult for search engines to read it,
and thereby cause crawling issues. Also, Javascript does not work particularly
well on mobile devices. Make your website as simple and easy as possible for
search engines to read it.
Make sure your URL is
user-friendly: The URL of the website needs to be
SEO friendly so as to ensure that your website ranks well in the search
engines. Keep the URLs short and up to the point. Do not put too many
categories, and use hyphens to separate words.
Place your keywords in as
many places as you can: Use keywords not only
within the articles on your site but also in the design of your website. You
can use them in the title tag, H1 tags, website slogans, meta descriptions,
meta keywords, navigation, H2 tags, bullet points, title attribute on links, H3
tags, breadcrumb trails, footer links, URL’s, file names, internal links and
folder names.
Make sure your design is accessible:
An accessible website is highly ranked in search
engines. Your website must be viewable on all browsers. If not, it will cause
visitors to exit your site without purchasing any products or using your
services. It is also important to note that if your website loads very slowly,
it will likely rank low with search engines. Therefore, design an accessible
website and make sure that it loads properly.
Do not use too many flash
elements: Using too much flash on your website can
be distracting for your visitors. It can also affect your website’s search
engine ranking. Flash does not add anything to a website’s SEO. Moreover, they
are often ignored or devalued by search engines. If you still need to use flash,
use it sparingly.
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