What is Internet Marketing?

I have opened up a new salon. I have been advised to use internet marketing to promote my services. What is internet marketing all about? Why is it important?

Internet marketing, also known as online marketing, is the process of advertising or promoting a brand, product or service over the internet. The broad scope of internet marketing also includes email marketing, electronic customer relationship management and any other promotional activities that are done through wireless media.

The internet has the power to connect you to millions of people and the capability to bring business to millions of your target market worldwide. Internet marketing does not require you to shell out plenty of money. Additionally, you can easily measure the effectiveness of your using various web analytics and cost-volume-profit analysis tools.