The following are the different specialized areas of
internet marketing:
Search engine marketing: This type of
marketing promotes a business through paid advertisement that appears on search
engine result pages and includes paid placement, contextual advertising and
paid inclusion.
Search engine optimization: This type
of marketing uses the unpaid and natural process of promoting content on search
engine result pages. This may include keyword research and placement, link
building and social media marketing.
Social media marketing: This is the process
of promoting a website through various social networks like Twitter, Google+,
LinkedIn, Pinterest, Facebook and more.
Affiliate marketing: It is a type of
marketing practice wherein a business pays an e-commerce site or online
retailer for each visitor or sales that it makes for its brand.
Display advertising: This type of
marketing refers to advertisement banners that are displayed on other websites
or blogs to boost traffic and increase product awareness.
Email marketing: As the name suggests,
email marketing is a marketing process that involves reaching out to customers
via email.
Inbound marketing: Inbound marketing
involves the sharing of free valuable contents to a target market and
convincing them to become customers. Inbound marketing can be done by setting
up a business blog.
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